Client Situation
The client, one of India’s largest commercial vehicle dealerships and part of a large automotive group, was facing
flagging revenues in their commercial vehicle service business
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The client identified crash-repair, a high-value high-margin service line, as one with significant potential but currently
having low market share, as an avenue to drive growth -
The segment had various regulatory challenges and the customer perception of the client’s services was that of a high-cost, high lead-time service provider